Hi, I am

Pooja Jethwa

Brand Director & Community Builder

Learn More

Who I Am

About

Pooja Jethwa

Pooja Jethwa

Brand Director with 11+ Years Experience

I build consumer brands that people search for, talk about, and repeatedly choose. My approach combines strategic positioning, content engines, and scalable systems — not just marketing spends.

Over the past decade, I've partnered with founders and leadership teams to turn everyday categories into culturally relevant brands with measurable impact and long-term equity.

280K
Community Built
₹100Cr
Brand ARR
Top 3
Category Position

My Journey

Experience

Apr 2023 - Present

Brand Director

Lo Foods, Bangalore

  • Built Top 3 protein brand on Instagram (0 → 280K followers)
  • Led company-wide brand architecture & positioning
  • Managed celebrity partnerships (Huma Qureshi, 3 years)
  • Scaled products to ₹1Cr monthly revenue
2022 - 2023

Manager — Brand & Growth

Slay Coffee, Bangalore

  • Led brand and growth across digital, retail, and app
  • Achieved 2X growth through GTM strategy
  • Owned content strategy and brand guidelines
2019 - 2021

Brand Services Director

Mullenow Lintas (dCell), Mumbai

  • Led campaigns for Britannia, HUL, Marico, Tata, Bajaj
  • Partnered with CXOs on brand positioning
  • Managed senior client relationships
2015 - 2019

Client Servicing & Account Management

Pinklemonade (Bangalore) • Janrise (Hyderabad)

What I Do

Capabilities

Brand Strategy

Brand Strategy

Define consumer tensions, brand positioning, and reasons-to-believe that drive organic search.

  • Strategic Positioning
  • Consumer Research
  • Brand DNA
Content

Content Engines

Build mascot IPs, content systems, and narrative frameworks for daily brand presence.

  • Content Strategy
  • Mascot Development
  • Narrative Building
Community

Community Growth

Scale engaged communities from 0 to 200K+ through authentic content and creator partnerships.

  • Social Strategy
  • Influencer Partnerships
  • Community Management
Architecture

Brand Architecture

Structure portfolio brands, define relationships, and launch new categories from scratch.

  • Portfolio Strategy
  • Brand Hierarchy
  • New Launches

Expertise

Skills

Brand Building

Brand Strategy & Positioning 95%
Content & Community Building 90%
Campaign Leadership 85%

Creative & Design

Brand Architecture 90%
Packaging & Identity Systems 85%

Leadership

Team Building & Management 88%
Stakeholder Management 92%

Proven Results

Impact

280K
Community Built
0 → 280K followers in 12 months
192K
Medical Category
Diabetes community scaled
₹1Cr
Monthly Revenue
Single SKU performance
10K+
Organic Searches
Product keywords monthly

Beyond Work

Personal Interests

Outside of brand building, I'm drawn to fitness, nature, and how everyday habits form. I'm most at ease in forests and mountains, with a deep affinity for animals.

I also have a strong visual and artistic sensibility that shapes how I see design, storytelling, and craft. These interests influence how I think about brands: as part of daily life, built through consistency, intent, and lived experience.

🌲
Forests
🎨
Art & Design
🦌
Wildlife
⛰️
Mountains

Get In Touch

Contact

Open to brand leadership roles, strategic collaborations, and consulting opportunities.

📱
+91 96383 45949
✉️
jethwa.pooja10@gmail.com
💼
LinkedIn